Saturday, February 8, 2020

I asked several editors at Big Five houses (Hachette, Macmillan, Penguin Random House, Simon & Schuster, and HarperCollins) — all of whom only felt comfortable speaking candidly if they could remain anonymous — how they see the rise of the cli-fi genre in the literary world (and the American and UK publishing world, where deals are made and contracts are signed) and if they feel that in the 2020s, we will be seeing more cli-fi novels and story collections published ...and if they feel that the book industry (editors, agents, PR people, marketing mavens, CEOs, book buyers, librarians, AND NOVELISTS) is warming up to the cli-fi genre or is still cool to it.



I asked several editors at the Big Five publishing houses (Hachette, Macmillan, Penguin Random House, Simon & Schuster, and HarperCollins) — all of whom only felt comfortable speaking candidly if they could remain anonymous — how they see the rise of the cli-fi genre in the literary world (and the American and UK publishing world, where deals are made and contracts are signed) and if they feel that in the 2020s, we will be seeing more cli-fi novels and story collections published ...and if they feel that the book industry (editors, agents, PR people, marketing mavens, CEOs, book buyers, librarians, AND NOVELISTS) is warming up to the cli-fi genre or is still cool to it. 

Publishers applaud the rise of cli-fi genre novels as the Earth heats up and seek new novels in the rising genre

Publishers and literary agents applaud the rise of cli-fi genre novels as the Earth heats up


As the cyclical natural phenomena that affect our planet’s climate amplify the effect of human-made ''global warming,'' publishers and literary agents call for more cli-fi novels and movies to mirror the Earth system events that are unfolding now

The world is likely to see more extreme temperatures in the coming 40 years [2020-2060] -- to be accompanied by more and more cli-fi novels and movies to mirror reality -- as natural warming reinforces human-made climate change, according to a new global forecasting system.
To find out what people on the publishing industry think about cli-fi and its recent rise as a global literary genre in several languages, we asked a group of movers and shakers in the book industry in New York, London and Sydney what the prospects were, in their opinions, for the continued popularity of cli-fi novels and movies.
“There is a high possibility that we will be at the peak of cli-fi novels and movies for the next four decades at least,” said a prominent American literary agent based in London.

Want to know more? Ask these people quoted here yourself if you want to know more about how they view the rise of cli-fi in their industry and whether they are warming up to the new genre in the 21st century, or, if they still remain a bit cool to it all.
“If the warming trend caused by greenhouse gas emissions continues, years like 2020 will be the norm in the 2040s, and would be classed as cold by the end of the century,” according to a climate scientist in New Zealand. 
Enter cli-fi, stage center.
A CEO in Sydney, said: "Sure, I have heard about the cli-fi term, and like sci-fi, I think such novels (and their movie adaptations) have a big future over the next 40 years. Barbara Kingsolver's Flight Behavior was a fantastic cli-fi novel, without being preachy or lecturing readers. It was just a wonderfully-written and executed novel. I expect to see more such novels in the future. I'm all for them. Bring them on! I've told my acquiring editors and PR people and marketing department here in Australia to get ready for the rise of cli-fi in the publishing industry. Such novels will make reading popular again among young people."
A acquiring editor in London, an indie operation, said: "Cli-fi? It's a new term for me, but I like the sound of it and I like what it stands for. I am looking for intelligent literary fiction for my imprint, and if an agent or an author pitches me with a good cli-fi story, I will be there for meet them for lunch and sign a contract. These will be 21st century novels. With reviews in the New York Times and the Guardian. Even Hillel Italie at the Associated Press will write about these cli-fi novels and interview the authors for his always-interesting wire stories."
A top literary agent in Manhattan told us: "They call me 'Mr Big' in Manhattan, not such much because of my girth or my height, but because I have a big heart and I value empathy. It's how I was raised in Boston. So I am in the market for cli-fi novels, of course, and with our rights department, I am also interested in selling the movie rights to Hollywood producers like Brad Pitt and Leonardo DiCaprio and Marshall Herskovitz. Books to movies is part of  my business and I see cli-fi as a bright spot in the future. Just as Jeff VanderMeer's cli-fi novel "Annihilation" was sold to Hollywood, I can see the same future for well-written well-plotted cli-fi novels. Jeff was a trailblazer. He is leading the way. I love the guy. Met him a few times in New York, too. We have friends in common."
A PR person in New York said:: "I never heard of cli-fi until you mentioned it. It is a new genre or something? Sounds like sci-fi but with the added value of a climate theme. We can do amazing thing with this genre in the PR world, and given the the way the world has been heating up the past ten years, or more, cli-fi is a perfect match for what ails us. If the authors are willing to do the promotional tours, and visit bookstores as part of the cli-fi promotions, I am all for it."

A woman who runs the marketing department for a French sci-fi publisher  said:: "Whatever the boss says, we can do. We have been marketing sci-fi novels for years and we know the market. So with cli-fi novels grabbing a piece of the public's mind now, we can do the same thing with cli-fi. It's a natural in this age of the Anthropocene. It's a long word but I like it. I can work it. I can work with cli-fi. Send them to me!"
A noted literary critic in the London, said: "It's too bad that Michiko Kakutani is no longer at the New York Times as a book reviewer, she would be a good person to look at the rise of cli-fi and explain it all for us. But Parul Sehgal can do a good job covering cli-fi, too. But in the meantime, there are plenty of others out there in the book world who can explain cli-fi to readers. In fact, Alexander Kaufman recently referred to Kim Stanley Robinson as "the godfather of cli-fi." That's quite a statement. He wrote that in the Huffington Post."

A PR who used to run the bookstore display department for Foyles in the UK, puts it this way: "I used to work at Foyles here in London, and  one summer we put up a cli-fi display table, and it was an eye-catching attraction. Media reports picked up the photo and it went worldwide via social media. Waterstones in the UK also did a cli-fi display recently with very good results. So bookstores are getting into the act as well. It's good for business. It's good for books."
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A bookstore buyer for a major retail chain in Australia says:  "If they publish more cli-fi books and the novels get noticed, we'll order them. It all starts with the publishers and the book reviewers and the literary critics. We will see. I'm optimistic."
A sci-fi novelist in South Africa tells us:: "Count me in. Publish my new cli-fi novel, get me an option for a movie, and I will promote the heck out of it. I will go anywhere for my book. It's more than about my career, it's about the fate of the Earth. My novel is optimistic and full of hope, so I think people like Bill McKibben and Katharine Hayhoe will get behind it. too. Cli-fi doesn't have to be depressing and dystopian to sell well. We need positive utopian stories too. Margaret Atwood coined a term I like -- ''ustopia'' -- for novels that a hybrid of dystopia and utopia."
An editor who works at a major British trade magazine for books says: "We're the trade magazine of the book industry here in the UK, and if we say a cli-fi novel is worth reading, readers will follow. I'm all for it. Of course, there might be others who say they are "not interested" in cli-fi, for various reasons, but  remember that in the beginning the sci-fi genre faced an uphill battle in gaining recognition. Cli-fi can rise to new heights, I am sure."
A book maven at the FT in London said: ''The literary world already has plenty of genres, but as the Arctic melts, the planet warms and carbon dioxide levels reach their highest point in human history, a new class of fiction has been added to the list: climate fiction, or cli-fi.''
And now it's 2020. The canon of cli-fi has grown by leaps and bounds and the Big Five are now behind it and looking to turn it into a major publishing effort in the 2020s and 2030s.

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