Sunday, May 23, 2010
What's the future of the news business in a world of multiple media inputs?
When things go wrong at the New York Times with its sometimes shoddy or unvetted reporting or PR-press release-influenced reportage, though this sort of thing may be common throughout the industry, we hold the Times to a higher standard, in part because of the high standards it has established for itself over the decades, and in part because the Times itself swaggers through the media landscape hinting (and sometimes saying outright) it is unanswerable to anyone but itself. [And even then, the Public Editor doesn't seem to get much respect.]
With the news that the Times will erect a paywall in January, however, I got to wondering how much of the Times is essential (though I have no problem paying for news, and do). We now live in a world of multiple media inputs, and for most people "news" is no longer a package, printed on paper and delivered early in the morning, but discrete stories, collected from a wide range of sources, including in my case The Economist, the Guardian, the NY Times, the LA Times, Slate, and more. I subscribe to a superb (and free) e-newsletter called The Browser, which sources stories (I think) via reader recommendations (which are then curated, I think) and has broadened my list of media inputs enormously.
Except for print subscribers, how many people read the NY Times cover to cover anymore? And specifically, what media outlets are "the best" for business news, global politics, sports, domestic news and politics, arts, etc.? If you're a media owner, and you're not "best in class" (and you don't have a political slant, e.g. Fox News, that puts you in the always-more-lucrative-than-the-news entertainment business), in any one category, what's your future?
Roberto De Vido
Japan-based corporate communications strategist • 20 years in Asia (resident in China/Japan, working regionally) • satirist • cartoonist • comics writer
Roberto De Vido is a communications consultant based in Japan. He has over 15 years of experience working with multinational clients in China and Japan. Prior to moving to Japan, he lived in Hong Kong, where he founded a public relations company and a custom publishing firm, and launched an independent advertising-supported magazine.
Posted by DANIELBLOOM at 12:13 AM