Tuesday, February 2, 2010

Rocker Andy Fraser Champions Global Warming Issue with Powerful Song “This is the Big One”

Andy Fraser Champions Global Warming Issue with Powerful Song
“This is the Big One”

Songwriter Continues to Rally Support Against Catastrophic Climate Change with Powerful Anthem and Music Video

Read the full story and listen to lyrics and see video at


"I want to do what I can to keep this issue front-and-center in people’s minds," he says.

 Andy Fraser, founding member of the influential 1970’s rock group, ‘Free,’ and writer of their mega-hit “All Right Now,” continues to spread the message about global warming and resulting catastrophic climate change through his powerful song and video, “This is the Big One.”

Andy FraserFraser has also made the song available to fans as a world-wide free download in order to help rally attention.

“We initially made the song and video for 'This is the Big One' available on the Internet just prior to the Copenhagen Climate Conference in December 2009 to spread awareness of the issue, and to inspire and cajole listeners into taking action and to raise their voices about Copenhagen,” Fraser told this blog.

“Not surprisingly, the barest minimum was achieved at that meeting - so now we have to take the ‘long view.’ The issue is still with us. The young, more so than older generations, are motivated to make change happen, as it affects their future more than anyone.”

“I want to do what I can to keep this issue front-and-center in people’s minds. Music is my gift, and thus how I make my contribution," says Fraser.

From his forthcoming album, On Assignment, “This is the Big One” is perhaps the most galvanizing lyrical work of Fraser’s career. With a driving rock beat, haunting vocals, and virtuoso slide work from one of music industry’s best female guitarists, Kat Dyson (Prince and The New Power Generation), the track hearkens back to the days when music carried messages that entered the social consciousness and helped to spark change.

Fraser’s video for “This is The Big One” has received positive response world-wide. Video producer, Eric Donaldson says, “In the video, we look through a ticking clock at both the beauty of our planet and the stress and destruction that man has placed on the earth.” He continues, “Whether you come from a political standpoint or not, I think that the message of cleaning up the environment resonates around the world. Whether it’s recycling or changing the light bulbs in your home to energy-saving bulbs, I think that the message is a good one.”

Gary Walker, writer for the LA based newspaper The Argonaut says of the video: “’This is the Big One’ is an anthem to the perils of ignoring global warming as well as a statement about the planet’s beauty. It features striking images of sandy beaches, sunsets and cascading waterfalls, juxtaposed with power plants belching flames toward the sky, melting icecaps and rising ocean levels.” The video also features Fraser’s daughter, Hannah, a professional mermaid, model and graphic designer, swimming with a whale pod near Tonga’s Vava'u Islands in the South Pacific Ocean.

View the video for “This is the Big One” here:


Free fan download here:

official website: http://www.andyfraser.com/

Publicity contact:
Clif Doyal
CDA Promotions-Nashville/OKC
(a division of the Clif Doyal Agency, LLC)
Office: 615.885.5998 Cell: 615.319.1863
E-mail: CDAnashville(at)aol(dot)com

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