According to Wikipedia, the English term “silly season” is “the period lasting for a few summer months typified by the emergence of frivolous news stories in the media.” The entire media world might now be able to stake a claim to its own “silly season.”
Undeterred, the scheme’s promoters, the three Finnish guys, went public with their plans and gave interviews to media worldwide. Not one reporter asked the important question: ''Are you guys pranking the worldwide media?"
Perhaps the Arctic Government has quietly advised the Finnish pranksters to leave its waters, and its icebergs, alone. As for Donald Trump, well, he asked for it, didn't he?
I’m all in favour of innovative ideas. Some will work, some won’t. Any such ideas, however, should always be greeted with a healthy dose of scepticism and cynicism. Let me offer, therefore, a few thoughts on this scheme.
Its promoters, we hear, are well-known Finnish pranksters and they have struck again, with a well produced website that looked like the planned event was a real thing. In fact, it was from the beginning to the end, a prank. They pranked the global media.
In the meantime, I'm starting work on the outline of a film proposal, convinced that there is scope here for a blockbuster Donald Trump iceberg disaster movie. That, in my cynical view, is where this idea currently belongs – firmly in the realm of Hollywood fiction.
[Samuel Marchbanks is a Canadian Arctic consultant specialising in the Finland's history and culture.]