Polar Cities: aka "Bloom Gloom Doom Rooms" ...

Some pundits on the Web in blogs and websites have dubbed polar cities with amusing and funny headlines. A few recent ones:

Bloom Doom Rooms

Bloom's Doom Rooms

Dr Gloom's Doom Rooms

'Doom' Bloom's Gloom Rooms

Bloom Gloom Doom Rooms

NOTE: I don't understand why they all focus on the doom and gloom aspect of "polar cities". Polar cities are MEANT to survive as a survival strategy for the human species. They are optimistic, postive, future looking. They are not about doom and gloom. So why do so many headline writers focus on the doom and gloom aspect? Just to sell newspapers and attract eyeballs?