Agree or disagree? "Tablet computers and electronic readers promise to
close the book on the ink-and-paper era as they transform the way
people browse magazines, check news or lose themselves in novels."
“It is only a matter of time before we stop killing trees and all
publications become digital,” according to an observer overseas: "However, the jury is
still out on how the reading brain is adapting to screens. We need to
wait for the current reserach with MRI and PET scans to tell us
whether reading on paper really was superior, brain-wise, in terms of
brain chemistry, to reading off screens."
Readers are showing increased loyalty to digital books, despite
reservations about how the reading brain "reads" off screens,
according to a U.S. book industry study group.
"The e-book market is developing very fast, with consumer attitudes
and behaviors changing over the course of months, rather than years,”
said a study group spokeswoman, who added: "But yes,
if it can be shown that the reading brain finds reading on paper
to reading off screens, then we are going to be in big trouble."
Concerns about e-book reading are diminishing, with people mainly
wishing for lower device prices, and not concerned
at all about how ''the reading brain'' is adapting to screen-reading, or
in the words of Cory Doctorow, ''screeniness'', according to a survey.
“I'm among those who believe that the new e-book craze expands a
person's interest in reading overall,” said another analyst
in Britain. "However, I must agree with experts that how the reading brain
adapts to screen reading is of paramount importance. We might be
barking up the wrong tree with these reading devices. Then what?"
"When you can get someone excited about reading in any way, you turn
on the reading ignition and it leads to all content,” he said,
adding that ink-and-paper works will continue to hold a place in the
mix because the reading brain seems to prefer reading on paper, in
He also believes it will be at least a century or more before print is
obsolete, and if current research shows scrreen reading to be vastly
to paper reading, it might never happen.
"Print might wind up extinct for newspapers, while magazines will need
to figure out the balance between print and digital,” he contended.
"It all depends what the final studies with MRI and PET scans show us
about the reading brain in terms of reading on paper compared to
screen reading. What if we are wrong?"
Friday, December 30, 2011
TABLETS CLOSE BOOK ON PAPER
Posted by DANIELBLOOM at 3:11 AM